USGA CEO Mike Whan Discusses New Media Rights Agreement

August 13, 2025 - 00:04

In a recent appearance on the 'Halftime Report,' Mike Whan, the CEO of the United States Golf Association (USGA), shared insights about a significant new media rights agreement with NBCUniversal and Versant. This deal, which extends through 2032, aims to enhance the visibility and accessibility of golf to fans across various platforms. Whan emphasized the importance of engaging with golf enthusiasts and how this agreement will help bring the sport closer to its audience.

The partnership is expected to leverage NBCUniversal's extensive reach and Versant's innovative approaches to media distribution, creating a dynamic viewing experience for fans. Whan noted that while many sports are enjoyed by fans, golf holds a unique position in its ability to connect deeply with its audience. The USGA's commitment to growing the game and making it more inclusive is reflected in this strategic collaboration, which promises to elevate the profile of golf in the coming years.